SENSORT has officially opened its European headquarters in Frankfurt, Germany, marking a significant milestone in the company’s global expansion strategy. The new office will serve as the hub for sales, technical support, and R&D collaboration with European partners.
The Frankfurt location was chosen for its central position in Europe’s largest economy and its proximity to major glass manufacturers and recycling facilities. The office will house a demonstration center where customers can test SENSORT equipment with their own material samples.
“Europe has always been at the forefront of recycling and sustainability initiatives,” said Li Ming, CEO of SENSORT. “Establishing a permanent presence here allows us to work more closely with our European customers and contribute to the region’s ambitious circular economy goals.”
The Frankfurt office will employ 30 staff initially, with plans to double headcount within two years as the company expands its European operations.